Barbie Turning the Big Five-Oh
I'm completely obsessed with well thought-out, creatively integrated marketing plans, so imagine my excitement when I came across this press release on the Mercedes-Benz Fashion Week web site detailing the entire marketing plan for the year-long celebration of Barbie's 50th Anniversary. The plan includes "Pink-Carpet" Events (love it), fashion shows, a birthday party at her "Real" Malibu Dream House, launching the first Barbie flagship store in Shanghai, a retail event at Bloomingdale's, partnerships with complimenting brands, a adorable 50th Anniversary web site with all sorts of fun features, a Facebook profile, and - naturally - a whole slew of special collectible Barbie products.
It all kicked off with an over-the-top Barbie Runway Show at Fashion Week this past Valentine's Day.
If you have the time to read the entire press release (you have to scroll down a little bit), I would recommend it. This campaign is just plain fun.