I adore this print ad for Benjamin Moore's "ben" line of paints.
It's an excellent example of the power of good type treatment and use of color. The typefaces and colors are so engaging that the point comes across even if you don't take the time to read the ad. For readers like me, the outcome is a charming (and sometimes nostalgic) feeling - probably exactly what the copywriter was trying to evoke.
The "ben" line is clearly being marketed to a younger demographic, but they're doing a great job of not going over the top trying to be cool. Instead of building a whole new website, the line has its own microsite on BenjaminMoore.com, which I think adds credibility. It's professional and easy to navigate, and brings up the fact that the line is eco-friendly without hitting you over the head with it.
My one problem with the ad: "Hot Lips." Really, after all that about the popsicles and the cough syrup, they couldn't have come up with something a little better that "Hot Lips" for the name of the paint? Bad name aside, I think the ad is phenomenal and look forward to painting my future apartment all different shades of "ben."
*Update: Ben has released a really neat iPhone app. You can take a picture of a color you like and it will show you the closest match of Ben paint. Love it!