Breathtaking? I Think Not

The marketing world is all abuzz about the 27-page document supposedly composed by the designer of the Pepsi logo.



Here's what I think: it's among the most ridiculous documents I've ever seen. If it's real (although I'm registered with the "It's Clearly a Fake" party), then Pepsi should have taken the most extreme precautions to be sure it never got leaked to the public. If it's fake, then someone has way to much time on their hands and I feel sorry for them.

I'd hate to waste too much of your time on this joke of a document, so I'm going to leave you with the one good thing I've found throughout this whole Pepsi debacle.

2 comments:

TOPolk said...

Call me old-fashioned, but I miss the old-Pepsi logo. And by old, I mean the one that they just got rid of.

Coke's had the same logo for almost a hundred years, yet Pepsi feels the need to change up every 20. What gives?

liliana said...

Thought you might enjoy this:

http://trevorbittinger.com/?p=95